Are YOU in Techno-Flux?

by Matt Ellsworth on 12 Apr 2006 in Random, Work

Although this article—which ran in the April 3rd issue of BrandWeek—is written about teenagers, I find that some of the trends it is talking about are apropos even to myself. Perhaps I’m just a media junkie by trade, but I’m curious who else is “down with the techno-flux”?!?! I’m certainly all about “brain-blur” and “dataddiction,” but I find I am not “chill-challenged” as much as time-challenged. My favorite saying of late is “what is it like to be bored?”

2 Responses to “Are YOU in Techno-Flux?”

  1. (Dad) Dan Ellsworth 13 Apr 2006 at 3:45 am #

    I’m close to most of this, except that I just now borrowed your last statement from you:

    I’m certainly all about “brain-blur” and “dataddiction,” but I find I am not “chill-challenged” as much as time-challenged. My favorite saying of late is “what is it like to be bored?”

    Adjustments: I think three young sons in the house had some aspects of “brain-blur”; I might get it in some social settings or places like Penn Station. But that’s not an electro-tech thing; life has always had multi-processing overloads for me at times.

    Internet withdrawal happens, but for me it’s not only thwarted habit, but a concern that people are counting on me to appear in this medium, and I can’t. I’m held incommunicado even about the fact that I’m being held incommunicado.

    I’ve even been time-challenged lately though I have some “chill” times built in to my otherwise busy life; and my standards of “busy” have probably softened with age.

    So I’ve got some of the things here, not as much as Matthew, certainly less than the teens cited. One thing I wonder:

    How many teens are left out of this article because they just can’t afford the maladies described?

  2. Matthew Peters 18 Apr 2006 at 11:15 pm #

    I think I can subscribe to the dataaddiction. I can also go with the brain-blur but it usually applies to listening to my wife. I think you have the best point is that really how many teens have this. I’m guessing that it’s about 15% all in the top income bracket. Thats kind of shame, but for brand week it’s the important segment. The rest of the income brackets can’t buy anything.

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